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Heirloom Campaign
Behind the scenes

Framed by sun-washed facades and the quiet elegance of the coast. Step behind the scenes of our Holiday ‘25 collection.

 

Call Sheet
Recap

8:00am
Café au lait (tres fort) and a light French breakfast of scrambled eggs and baguette to fuel the day.

9:00am 
First look: the Pointelle Vest and Knit Short, framed by roses in a sun-drenched terrace garden.

10:00am
Wandering the streets—textured walls, weathered doors, and glimmers of the sea as our backdrop.

1:00pm
Midday pause. A long lunch, hydration, sun screen, and shade while the sun flares high.

3:00pm
Down to La Ponche as clouds began to gather. Light still perfect, pace quickened.

5:00pm
Final moments at Plage de la Glaye. Storm rolling in, our Vintage Cream pieces glowing against the moody blues.

6:00pm
Wrapped just as the rain hit. Spirits high, hearts full.

6:30pm
Dinner on the Ponche. Champagne clinks, stories shared, and that lingering glow. 

 

Our favourite
Moments

Always the first ones up — wandering through the quiet streets at 6am, hunting for coffee like true Australians, while the rest of St Tropez sleeps.

Watching the harbour come to life in the morning. Fishing boats. Dogs barking. Linen curtains catching the breeze. 

Pebble beaches means no sand through any of our film cameras. 

Dappled light everywhere throughout the streets and courtyards. 

Hooks on every surface, perfect for hanging garments.

Watching local woman hanging out washing over La Ponche — does she know how lucky she is to live here?

Shooting our last look just before a very out-of-nowhere storm rolled in.

Wrap dinner with the team at local restaurant La Pesquière. The waiters felt like family towards the end of the trip — we hugged them goodbye