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Every campaign begins long before the camera starts shooting. It starts with a moodboard filled with ideas, the search for the muses who will bring the story to life, countless conversations and careful planning.
For the launch of Enamour, Chapter Two, we invite you a step further behind the scenes to discover the muses, mood board and moments that shaped the campaign from beginning to end.
Meet our first muse of the new collection.
Chosen for her soft features and a cinematic old-worldy kind of beauty. Gentle eyes, pillowy lips and bountiful waves. There’s a quiet romance to her expression that feels warm like a summer abroad captured on film.
A sun-kissed beauty with an effortless kind of allure. Tousled golden hair, piercing eyes and a presence that feels effortless and undone.
Our second muse of Enamour.
Every collection begins with a mood board- an evolving canvas that slowly takes shape over time. Vintage editorials, treasured photographs, painterly colour palettes, and fleeting moments of inspiration are gathered together until a distinct feeling begins to emerge. For this chapter, we found ourselves drawn to the timeless beauty of Provençal blues, lush greenery, and vintage-inspired florals, capturing the warmth of long summer afternoons and the cool relief of the Mediterranean.
Where Chapter One lingered beneath the golden afternoon sun, Chapter Two became a breath of fresh, salted air - like slipping beneath the surface of the deep blue Mediterranean.
5:00am
The day begins before sunrise. We collect our muses from the hotel, fresh-faced, beautifully bronzed and ready for the day ahead.
6:00am
Morning prep begins. Steaming, styling and laying out every look. The familiar question arises... how many shoes do we really need? Somehow, we always reach for the same favourites.
7:00am
Coffee and croissants arrive while hair, makeup and styling rotate between rooms. A quiet hour before the pace picks up.
8:00am
The first looks go on. We wander the property, chasing morning light and deciding where each story will unfold before working our way through the first of 32 looks.
9:00am
Garden paths, limestone walls, poolside corners and flowering trees. Every backdrop offers something different, each one shaping the collection in its own way.
12:00pm
Clouds begin to roll in, so we pause for lunch. Chicken and tomato pesto pasta, cheese and crackers. Just enough to recharge before the afternoon begins.
1:00pm
Another round of coffees. Shooting resumes.
4:00pm
The final look is captured. We pack everything down, somehow with more bags than we arrived with.
Discover the latest arrivals from Holiday '26. Hand-drawn florals decorate elevated swimwear and resortwear silhouettes in a romantic, sun-drenched colour palette.
Enter the world of peony and discover what inspires, excites, moves and challenges us.
